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UVU Announces 4th Annual Doing Business With China Conference

3 March 2014 No Comment

March 3, 2014

For Immediate Release

University Marketing & Communications: Melinda Colton

Written by: Patricia Monsoor

“Doing Business With China” will be the focus of a Utah Valley University Woodbury School of Business conference luncheon March 5. Keynote speaker, veteran businessman and entrepreneur, Manuel C. Menendez, will share vital information for any Utah businessperson involved in China business dealings, practices and investment opportunities.

“This event presents unprecedented networking opportunities for the Utah business community to personally meet with local and international experts,” said Norman Wright, dean of the Woodbury School of Business. “It is a must-attend event for anyone working with China now and in the future.”

Menendez will share insights on current business situations in China and help interpret what these changes mean for both local and global Utah businesses. Successfully conducting business in China and the Asia Pacific region for more than 30 years, Menendez is the founder of MCM Group Holdings, Ltd. and 8M8 LLC organizations, specializing in international business development and trade with an exclusive focus on the Asia Pacific region and a special emphasis on the People’s Republic of China.

Menendez was active in China’s return to the world markets in the late 1970s. In the 1980s, he served as president and CEO of Great Eastern Development Ltd., successfully completing the first US-China equity joint venture for a major Fortune 100 company. He played an integral role early on, establishing key business activities with China International Trust and Investment Corporation (CITIC). Menendez advises numerous U.S. and multi-national companies, as well as small and medium-sized businesses, in their China/Asia Pacific Rim initiatives. He has been a key adviser to governments on policies related to sustainable economic development and tourism.

Additionally, Menendez is involved in many humanitarian endeavors, including a role in delivering medical supplies to needy recipients worldwide including, in recent years, Haiti, China, North Korea, Japan and Vietnam. He is a former United Nations special adviser to WHO and UNEP.

Sponsors for this year’s event are World Trade Center Utah and Zions Bank. The conference luncheon is Wednesday, March 5, 11:30 a.m. to 1 p.m. in the Zions Bank Founders Room, on the 19th Floor of 1 S. Main St., Salt Lake City. Those interested can register for the event at uvu.edu/china.


About the Woodbury School of Business

The Woodbury School of Business is the largest business school in the Utah System of Higher Education and is accredited by the Association to Advance Collegiate Schools of Business. The WSB supports a variety of engaged learning projects and programs, including the Entrepreneurship Institute, in which students start their own business. The school is distinguished for its focus on student development, entrepreneurship, global involvement and innovative teaching. In addition to traditional undergraduate courses of study in disciplines ranging from accounting to marketing, the WSB offers an MBA program that accommodates the schedule of working professionals through evening and weekend classes.


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