UVU Public Relations Student Campaign Receives Top Honor At Golden Spike Awards
November 15, 2013
For Immediate Release
University Marketing & Communications: Whitney Wilkinson
Written by: Heather Wrigley
At last night’s Utah Public Relations Society of America 26th annual Golden Spike Awards gala, the Utah Valley University Communication Department beat out 160 professional entrants to receive the top award, Best of Show, for its “Pick On This, Make A Change” campaign to raise awareness against bullying.
The top honor in the state for public relations work, the award was received by the students and advisers who helped execute the campaign, which was recognized in the community relations, not-for-profit category for “work that went above and beyond what many firms in the public relations industry are doing,” according to Farah Sanders, a UVU communication faculty instructor and campaign adviser.
In addition to receiving the top honor, UVU PR received three first-place Golden Spike Awards in specific categories: Public Service/Advocacy Not-For-Profit, Publicity and Media Relations Not-For-Profit, and Community Relations Not-For-Profit. Advisers report that due to the award, several PR firms have invited UVU PR students to entertain job opportunities.
A second anti-bullying campaign organized by UVU PR students, “Be Cool, Not Cruel,” received two Golden Spike Awards for its tactics and campaign work, which included creating an awareness day with Orem City.
Working with a limited budget of $300 in cash and $1,000 of in-kind funding, the UVU teams competed against top agencies and corporations in the state of Utah that had a significant advantage in financial resources. Funding for the UVU campaigns were supported through grants from the UVU Office of Engaged Learning.
“For 26 years now, public relations practitioners in Utah have come together to recognize professional excellence in the annual Golden Spike Awards. We’re thrilled that so many of this year’s winners, including Best of Show, came from Utah Valley,” said Brittney Maxfield, president of the Utah Valley PRSA chapter. “The awards demonstrate the level of professionalism and accomplishment by business communicators throughout the state.”
In all, 41 Awards of Merit, 26 Golden Spike Awards, four individual awards and one Best of Show Award were presented at the annual event recognizing excellence and best practices in public relations and business communications throughout the state of Utah.
The UVU PR competition and strategic communication program was established in 2010 as a way to engage students in strategic planning and public relations case study work, preparing them for jobs in the public relations industry.
For more information, visit GoldenSpikeAwards.com.