UVU Students’ Public Relations Campaign Wins State Competition
November 29, 2012
For Immediate Release
University Marketing & Communications: Mike Rigert (801) 863-6807
Written by: Cheryl Kamenski (801) 863-6351
A resourceful public relations campaign created by Utah Valley University students as part of their communication degree curriculum won the top award in the public service category at the Golden Spike Awards ceremony on Nov. 15 in Salt Lake City.
The campaign, “Move Your Beehind,” was created initially as part of the Public Relations Student Society of America’s (PRSSA) Bateman Case Study Competition, which UVU communication department students participate in each year as part of an engaged learning curriculum that provides students the opportunity to work with real-world clients at a national level.
“The student campaigns were up against some of the top PR firms and professionals in the state,” said Farah Sanders, a UVU faculty adviser who provides instruction and support to students creating the campaign. “Creating campaigns provides our students with actual work experience and award ceremonies like the Golden Spike provide recognition of their hard work and spotlight their creativity.”
“Move Your Beehind’s” focus was to help residents of the Beehive State learn how to fight childhood obesity. The students partnered with United Way Worldwide and General Mills to help raise awareness of this rising epidemic and reached more than 2,000 youths throughout Utah County, educating them on ways to stay healthy and keep moving.
To create public awareness about the campaign, a variety of events were held in Utah and Salt Lake counties. They included an indoor 5K-run/walk race, free healthy cooking classes and sharing the campaign’s message with high school students and PTAs through information booths at the Orem Recreation Center, visits to the Salt Lake Boys and Girls Club and a dodge ball tournament, which included approximately 300 participants.
Another UVU student campaign, called “Jump Into Motion,” was a finalist in the Golden Spike Awards. This campaign also received an honorable mention award in the national Bateman Case Study Competition in April.
The Golden Spike Awards competition is an annual program that recognizes excellence and best practices in communications and public relations in Utah. Judges selected the winning entries from overall scores in the following categories: research, planning, execution and evaluation.
The competition was sponsored in part by Utah chapters of the Public Relations Society of America, the International Association of Business Communicators and the Utah Society for Healthcare Communication and Marketing. For more information, see http://www.slcprsa.org/ and select Golden Spike.
Utah Valley University is located in Orem, Utah and is home to more than 30,000 students. UVU began as a vocational school during World War II, and in the seven decades since has evolved into a technical school, community school, state college and, finally a comprehensive regional teaching university. UVU is one of Utah’s largest institutions of higher learning and offers programs ranging from career training to high-demand master degrees, with emphasis on undergraduate education.