UVU Woodbury School Of Business Students Participate In Global Commerce Exchange
October 11, 2012
For Immediate Release
University Marketing & Communications: Mike Rigert (801) 863-6807
Written by: Whitney Wilkinson (801) 863-5483
Ninety-five percent of the world’s consumers are located outside U.S. borders, according to a Perceptions of Global Trade survey. This indicates the path to future economic growth is international. Nineteen students from Utah Valley University’s Woodbury School of Business recently took part in a three-week study abroad experience to London and Paris and experienced the globalization of business first hand.
In more than 50 business and cultural appointments, students toured factories, spoke with executives and met with business leaders of retail brands such as Louis Vuitton, Yves St. Laurent and Vivienne Westwood, immersing themselves in a dynamic new culture — the culture of global commerce.
“Students expanded their awareness of the global market and learned about international marketing strategies,” said Letty Workman, associate professor of marketing at the Woodbury School. “They saw the inner workings of global corporations and the merging of culture and business.”
While in London, students from Workman’s class, International Marketing: A Retail of Two Cities, visited Stella McCartney and Matthew Williamson’s retail stores and toured the Museum of Brands, Packaging and Advertising. In Paris, they had a private tour of retailer WH Smith, a company specializing in entertainment media. Students also experienced fashion giant, Louis Vuitton’s personal mansion and manufacturing facility.
“Students saw the global business environment through a lens of cultural literacy,” said Workman. “They learned about the retail and luxury design world from the marketplace and business perspective.”
Students from a variety of majors and emphases, including marketing and business management participated in the trip.
“This trip enhanced my knowledge of global markets, international trade and the importance of culture in business,” said Kimberlee Carlisle, a marketing student. “It was an opportunity to understand international practices and prepare for a career in global business.”
With the increased globalization of the world economy, Woodbury School students participate in study abroad programs in Asia, Central America, the Middle East and Europe.
A retail study abroad trip to London and Paris is being planned for the spring of 2013. Tentative dates are April 29- May 20. Students interested in participating should contact Letty Workman and apply by Dec. 14.
Utah Valley University is located in Orem, Utah, and is home to more than 33,000 students. UVU began as a vocational school during World War II, and in the seven decades since has evolved into a technical school, community college, state college and, finally, a comprehensive regional teaching university. UVU is one of Utahís largest institutions of higher learning and offers programs ranging from career training to high-demand master degrees, with emphasis on undergraduate education.