Getting your name out there can be hard when you are a small business, but it can be done! Here are a few ways that can help you grab attention as a small business without exhausting all of your resources:
- Use social media to your advantage. It’s free to have a Facebook, twitter or any other social media account, so use them to attract viewers to your business. Witty posts and pictures connecting your business to things that are already trending, like the Sochi Olympics, March Madness or Earth day, are an easy way to get followers and let people know what your business is all about.
- Make business contacts. Especially when your company offers a service, make friends with the “experts” in the area. You can do this by offering a free training to a local company or by getting to know the other local specialists who work in your same field. Then when someone asks those specialists who does the best (name of your service here) those local “experts” will be ready and willing to refer those people to you. Having a trusted company vouch for your business makes it much easier to expand your customer base.
- Get involved in your community. Sponsor a local baseball team, or volunteer at a local food bank a couple times a month. By showing the community that you and your business are willing to invest in them, the community will be much more comfortable and willing to invest in your business. It is easier to become a household name if people can connect your business to the face of someone who helped them and their community.
These are a few ways that you can grab customers’ attention as a small business and keep it for years to come.
About the Author
Ryan Westwood is the founder and CEO both of PcCareSupport and Outbox systems.
Even as a child, Ryan knew he’d be an entrepreneur. At the age of 12, he opened his first business, a small card shop he ran out of a kiosk at Rust Coin. He has been recognized for his entrepreneurial spirit and his commitment to being the best by many organizations. Recent awards include Top 250 MSP & Cloud Experts Worldwide, Top 40 Under 40 (BusinessQ and Utah Business Magazine), Inc. Hire Power, and Westwood was presented the Golden Key Award by Governor Herbert in 2013.